Archive for the ‘Welcome’ Category
It’s a damn shame..
It’s a damn shame to sift through all of the gifts submitted on my events and be able to tell who will NOT make it in the IM biz..
What I see most people doing latley is putting far too much crap on their opt in and download pages..
Trying to monetize these two pages is a fatal mistake most marketers fail from.
They are destined to be serving my dinner or cleaning off the table at the restaurant soon.
This may sound harsh, but I am not one much for babying someone though the ever so simple task of using a giveaway event to build their list.
I will lay out some of the things I have noticed a lot of people doing to their pages that will cause inevitable failure…
* putting forced audio or video on either page.
* placing banners on either page
* using popups on either page.
* over hyping and providing too much reading material on both pages.
* trying to sell them something before they get their download link.
In a nutshell, be as simple and generous as possible..
You see, the whole point is to build your list…
Once they are on your list, do whatever you want.
Now for some helpful pointers
* Use an image of yourself at the bottom of your pages to identify with your potential new subscriber.
* Use a handwritten signature under your image, it adds professianlism to it.
* Provide credentials (address, phone number) to show them you have nothing to hide.
* Make the “gift getting” a painless fast process.
If more marketers would take at least SOME of this advice, even just to try and prove me wrong, they would enjoy much better results.
Rodger Hyatt
Feel free to comment.